One8 shoes just broke the internet, as Virat Kohli’s debut footwear collection sold out within minutes on the District by Zomato app on June 6, 2026.
The former India captain shared the spotlight with Punjabi music sensation Karan Aujla at the One8 Global Premiere in New Delhi on June 21, marking a significant milestone as One8 transitioned into an independent sportswear and lifestyle company.
Imtiaz Ali New Movie: Box Office Truth Revealed
This is not just another celebrity shoe drop. This is Kohli building India’s answer to Nike.
📌 Quick Facts: One8 Shoes 2026
| Detail | Info |
|---|---|
| Brand | One8 World |
| Founded By | Virat Kohli (Co-Founder) |
| Backed By | Agilitas Sports (CEO: Abhishek Ganguly) |
| Pre-Booking Platform | District by Zomato |
| Pre-Booking Date | June 6, 2026 |
| Global Premiere | June 21, 2026 |
| Venue | Yashobhoomi Convention Centre, New Delhi |
| Status | Sold Out (First Drop) |
| Official Website | one8.com |
What Are One8 Shoes? Why Is Everyone Talking About Them?
Virat Kohli parted ways with Puma and started developing One8 with Agilitas Sports as a standalone sports brand.
Kohli sold his One8 brand to Agilitas Sports while also investing ₹40 crore in the firm to join as an investor and co-founder of the One8 vertical.
In April 2025, Kohli exited Puma after turning down a renewal deal reportedly worth ₹300 crore for eight additional years, choosing instead to align with Agilitas as an investor.
According to Outlook Luxe, Kohli reportedly rejected 17 different versions of his own cricket shoe before finally approving one.
That tells you everything about the man and how serious he is about this brand.
For fans tracking celebrity business ventures, check out our latest entertainment and celebrity news.
Tay Keith Cause of Death: What We Know So Far
One8 Shoes: Complete Price List (2026)
| Shoe Model | Category | Price | Special Detail |
|---|---|---|---|
| Seam XVIII Signature (Test Red) | Limited Edition Lifestyle | ₹9,230 | Matches Kohli’s exact Test cricket run tally |
| Seam XVIII OG / Pavilion | Lifestyle Sneaker | ₹6,999 | Heritage cricket-inspired design |
| Cover Drive 18 Pro | Cricket Batting Spikes | ₹13,999 | Performance cricket cleats |
| Cover Drive 18 X | Cricket Spikes | ₹13,999 | Lightweight spike plate for acceleration |
| Boom Rush | Multi-Activity Trainer | TBA | Running and workout hybrid shoe |
The limited-edition Seam XVIII Signature (Test Red) is priced at ₹9,230, a symbolic number that refers to the exact total score Virat Kohli reached in Test cricket.
The shoe’s original MRP was set at ₹10,000, symbolizing the 10,000-run Test milestone Kohli ultimately fell short of by 770 runs.
Cocktail 2 Review: Does This Sequel Match The OG Vibe?
Why Did the ₹9,230 Price Tag Go Viral?
| Kohli’s Test Career Stat | Number |
|---|---|
| Test Runs | 9,230 |
| Test Matches | 113 |
| Test Centuries | 29 |
| Shoe Price (Seam XVIII) | ₹9,230 |
| Original MRP (Symbolism) | ₹10,000 (10K milestone he missed) |
Kohli retired from Tests in May 2025 with 9,230 runs, 770 short of the 10,000-run milestone.
The deep red color and prominent white stitching are designed to mimic a traditional red Test ball, making it a direct tribute to his red-ball legacy.
We noticed fans online calling it “the most emotional price tag in Indian sports history.”
And honestly, we cannot disagree.
Who Is Already Wearing One8 Shoes?
Designed for cricketers who demand speed, precision, and control, the Cover Drive18 Series is already finding strong resonance amongst cricketers including Jitesh Sharma, Jos Buttler, Devdutt Padikkal, and Rashid Khan.
Bandar Movie: The Verdict on Deol’s Controversial New Role
| Cricketer | One8 Model |
|---|---|
| Jitesh Sharma | Cover Drive 18 |
| Jos Buttler | Cover Drive 18 |
| Devdutt Padikkal | Cover Drive 18 |
| Rashid Khan | Cover Drive 18 |
If you are a cricket fan tracking player gear, you might also enjoy our sports and entertainment crossover stories.
One8 Global Premiere: What Happened on June 21?
| Event Detail | Info |
|---|---|
| Event | One8 Global Premiere |
| Date | June 21, 2026 |
| Time | 6:00 PM to 11:00 PM |
| Venue | Yashobhoomi Convention Centre, New Delhi |
| Entry | Via QR code (shoe purchase on District app) |
| Special Guest | Karan Aujla |
| Host | Danish Sait |
Kohli and Aujla recreated their viral teaser on stage, both dressed in matching outfits featuring the numbers “1” and “8,” and the launch was packed with exclusive product unveilings, engaging brand experiences, and live entertainment.
The launch marks the first time a sneaker brand has been released as an online pre-booking event that grants access to an in-person experience, a new format for experiential retail in India.
Virat Kohli’s Big Statement at the Launch
At the One8 Global Premiere, Kohli made his intentions crystal clear.
He shared his thoughts: “It’ll make me the proudest if no one gives 2 goods about who we are, and who started this honestly,” adding that “the brand should outgrow all of us.”
Kohli also ruled out a Test comeback at the event, saying he is “done with it.”
The man is building a legacy beyond the pitch, and these shoes are proof of that.
While fans debate Kohli’s next move, many are catching up on the latest Bollywood and web series updates.
Mollywood Times: Data Behind the Global Takeover
The Business Behind One8: Key Numbers
| Business Detail | Info |
|---|---|
| Parent Company | Agilitas Sports |
| CEO | Abhishek Ganguly (Former Puma India Head) |
| Kohli’s Investment | ₹40 Crore |
| Kohli’s Stake | 1.49% (initial round) |
| Total Funding Raised (Agilitas) | ₹600 Crore+ |
| Key Investors | Nexus Venture Partners, Convergent Finance |
| Manufacturing Arm | Mochiko Shoes (India’s largest sports footwear manufacturer, acquired 2023) |
| Puma Deal Kohli Turned Down | ₹300 Crore (8 years) |
Agilitas Sports is currently in advanced talks to raise around ₹450 crore from existing investor Nexus Venture Partners, having already raised over ₹600 crore to date.
Founded by Abhishek Ganguly, Agilitas is a vertically integrated sports platform, and in 2023, it acquired Mochiko Shoes, India’s largest sports footwear manufacturer.
For context on how celebrity-backed brands are performing in India, explore our entertainment business breakdowns.
One8 Brand Universe: Beyond Just Shoes
| Vertical | Category | Status |
|---|---|---|
| One8 Sportswear | Footwear & Apparel | Active (2026 Launch) |
| One8 Select | Premium Leather Shoes & Accessories | Active |
| One8 Commune | Restaurant Chain | Active (Multiple Cities) |
| One8 Fragrances | Personal Care | Active |
| One8 Innerwear | Apparel | Active |
Kohli’s lifestyle brand One8 covers sportswear, footwear, fragrances, fitness products, and hospitality through the One8 Commune restaurants.
How to Buy One8 Shoes: Where Are They Available?
| Platform | Availability |
|---|---|
| one8.com | Official Website (Coming Soon for General Sale) |
| District by Zomato | First Drop (Sold Out) |
| Amazon India | One8 Select leather range available |
| Flipkart | Expected for future drops |
| Puma Stores | No longer available (Partnership ended) |
The one8 footwear collection pre-bookings on District by Zomato sold out within minutes of going live on June 6, 2026.
Our team recommends checking the District app regularly for restocks and future release windows.
jackky bhagnani: Marriage To Rakul Preet A ‘Situationship’?
Final Verdict: Why One8 Shoes Matter
Virat Kohli is not just putting his face on a product.
He rejected 17 prototypes, turned down a ₹300 crore Puma deal, invested ₹40 crore of his own money, and built a shoe priced at ₹9,230 as a tribute to his Test career.
With the launch of his new signature footwear under ONE8 World, Kohli is no longer merely attaching his name to sportswear. He is attempting to build India’s first truly global high-performance sports brand.
The first drop sold out in minutes.
International cricketers are already wearing them on the field.
This is not a celebrity endorsement. This is a founder bet, and the early signs say it is paying off.
Stay tuned to Movierulzmn for the latest entertainment, celebrity business, and lifestyle news updates.
